UCB | Maybe Baby
For many kids, growing up to have children of their own is a given. Though in reality, the path to parenthood is rarely smooth sailing and often littered with any number of heartbreaking challenges.
One such complication is women that suffer from arthritis and psoriasis can depend on medication that renders them unable to conceive a child. To combat this, UCB have developed a revolutionary new drug that successfully treats these conditions, whilst eliminating the devastating side effects.
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Client: UCB
Agency: 360iProducer: Jessica Nguyen-Phuong
Creative Directors: Ellie Foster-Middleton & James Wooldringh
Executive Creative Director: Scott Walker
Picnic Studio:
Director: Liam O’Connor
Executive Producer: Mina Song
Lead Animators: Ed Roberts & Alex Potts
Cleanup and Assist: Katerina Kremasioti & Bianca Beneduci-Assad
Background Artist: Slawek Fedorczuk
Colour Script: Trsitan Menard
Character Design: Ellie Petrova