Bear Nibbles | Commericals and Cards

 

Over the past three years we have worked closely with the Urban Fresh Foods and Disney to bring Bear brand to life, creating 10 animated advertisements running across the Disney network to promote 4 different products; Yo Yo Bears, Bear Claws, Bear Paws and Alphabites.

Each product and commercial had specific sections of the the audience to target. Watch a selection below.

 
 

 Kids & Mums | ‘Alphabites’

 

Kids 3-7 | ‘Bear Paws’

 

‘Bear Claws’

 

Promoting the Collectibles

 

Bear are known best by children for their cards and collectables: Glow in the dark Monster Magnets, Science and Nature-themed trading cards. We created two commercials aimed at 3-7 year olds to encourage them to collect special edition magnets in packs of Claws and Paws.

 
 
 

We have also illustrated one set of cards. Part educational, part fun, the theme of the first set was Bear Super Species School, an academy of animals from around the world, each with a super power based on their real life abilities. Bear himself would be the headmaster and a legion of other animals would be the teachers and students.

 
London animation studio Picnic Studio Characters 2d Bear Nibbles
London animation studio Picnic Studio Characters 2d Bear Nibbles
 
  • Client: Urban Fresh Foods
    Marketing Director: Emma Howgego

    Disney:
    Executive Producer: Angela Affinita, Production: Jake Markwell

    Picnic Studio:

    Director: Liam O’Connor
    Executive Producer: Mina Song

    Animation: Chris Sayer, Aleksander Saharovsky, James Wignall
    Compositor: Chris Sayer
    Backgrounds: Yann Benedi, Bali Engle

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