Bear Nibbles | Commericals and Cards
Over the past three years we have worked closely with the Urban Fresh Foods and Disney to bring Bear brand to life, creating 10 animated advertisements running across the Disney network to promote 4 different products; Yo Yo Bears, Bear Claws, Bear Paws and Alphabites.
Each product and commercial had specific sections of the the audience to target. Watch a selection below.
Kids & Mums | ‘Alphabites’
Kids 3-7 | ‘Bear Paws’
‘Bear Claws’
Promoting the Collectibles
Bear are known best by children for their cards and collectables: Glow in the dark Monster Magnets, Science and Nature-themed trading cards. We created two commercials aimed at 3-7 year olds to encourage them to collect special edition magnets in packs of Claws and Paws.
We have also illustrated one set of cards. Part educational, part fun, the theme of the first set was Bear Super Species School, an academy of animals from around the world, each with a super power based on their real life abilities. Bear himself would be the headmaster and a legion of other animals would be the teachers and students.
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Client: Urban Fresh Foods
Marketing Director: Emma Howgego
Disney:
Executive Producer: Angela Affinita, Production: Jake MarkwellPicnic Studio:
Director: Liam O’Connor
Executive Producer: Mina SongAnimation: Chris Sayer, Aleksander Saharovsky, James Wignall
Compositor: Chris Sayer
Backgrounds: Yann Benedi, Bali Engle